Shopping Comparison

If you would like to get listed in our shopping comparison section, please read the information below.

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Merchants applying for participation in our shopping comparison program are required to have a paid merchant status. Merchants are required to create and maintain an up to date product feed that contains no less than 1000 products and is available for download thru HTTP or FTP service. If you do not have a product feed, we may be able to create and maintain a product feed for you. Merchants agree that information provided in the product feed will be made public. Price and availability must be accurately displayed in the product feed. We reserve the right to terminate or refuse merchants participation in the shopping comparison program for failing to maintain an accurate product feed, excessive shipping charges, price gouging or other unethical business practices including but not limited to slow shipping times, and back-ordering products that are advertised as in stock. will download these product feeds several times per day

We accept XML or TXT (coma or tab separated value) product feeds.

Your product feed should contain the following information:

title* (product title - example "Glock 19 9mm 15 rounds")
id* (merchant's internal product ID or SKU - example "sd3458732")
price* (example "499.99")
product_type* (list FFL items as "Firearm", list Ammunition as "Ammunition", everything else as "Accessory")
numrounds* (for ammunition only, number of rounds in package for the listed price, integer, example "50")
caliber* (for ammunition only, caliber - example "9mm")
image_link (image URL)
link* (URL)
availability* ("In Stock" or "Out of Stock", merchant may list the actual number of available products instead, for example "7" or "0")
mpn* (manufacturer part number - "1911FTCA45NM")
upc* ("123456789123")
brand ("Sig Sauer")
shipping_price* (integer, list actual shipping cost - example "14.99")
shipping_weight (2 lbs)
is_firearm ("yes" or "no" only necessary if product_type column is not provided)
map ("yes" or "no" - this is used to hide price if it's below the minimum advertised price, price compare will display MAP for visitors, anything else listed instead of yes will be displayed in the price compare table, for example, you may list: email quote, get a quote, price match, if you list it as "no" it will show the actual price from feed. Your product will still be sorted according to your provided price, but price will be hidden)

Required Columns are marked with * (title, id, price, product_type, numrounds, caliber, link, availability, mpn, upc, shipping_price, is_firearm)
(if you are unable to provide both the "mpn" and "upc" info, we may be able to accept product feeds with only one of these fields)

Examples product feeds

Example for Ammunition only Feed (this feed is used for our Live Ammunition Inventory Tracker)

<product Type="ammunition">
        <description>Tula Ammo 45 ACP 230 Gr. FMJ Steel Case 500rds</description>


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